A few words about the upcoming holiday season from our senior designer Kelly:
I love the Christmas Season and all the Christmas Cards that get delivered. Whether it is at home or at work or by e-mail, each season comes with the influx Holiday Greetings. You have the e-cards which even the funniest make me think, that’s cute and then I delete. Then you have the cards in the mail that tend to include the generic front with generic message inside. I hang those along the doorway along with the others and tend not to think twice about them. Last you have those special cards, the ones with pictures and special personalized moments that you can’t help but smile at each time you pass. Which does your Christmas card encompass? Are you the bland or the wow? Do you want to take your Christmas Card to the next level, then try some of these example on how to make your Christmas/Holiday... READ MORE...
There is nothing I love more than seeing our NEW 2019 Calendar Pop-Ups in Action! When filmed in Slow-Motion they sound alot like Fireworks!
My neice would love to take a bunch of the pop-ups, stand hidden by a door, then release a bunch of them at her brother. I don't recommend doing this as in they could hurt you...unless you really want to get even with a sibling.
... READ MORE...
Before you send your artwork or logos into your printer, go over the list below and take care of the 5 main problems we encounter with customer artwork. Not only will we love you for it, but it will make the whole process go easier and faster for you. Here are a few things to look out for and some helpful hints on how to get them.
1) DOUBLE CHECK YOUR BLACK – The Black in your Color Swatch menu should have a CMYK breakdown of 100% Black (0, 0, 0, 100).
Why is this important? When you add cyan, magenta or yellow such as (68, 69, 78, 89) this combination can look “muddy” on press and we want to give you a nice clean black.
2) USE PANTONE OR CMYK (NOT BOTH) – We print in both, so please double check whether your job is in Pantone or CMYK and keep the colors in your file matching that.
Stating the Obvious We understand it may seem obvious Panto... READ MORE...
I have so few passions in my life that an outsider might think of me as boring and old, but I am a very happy camper, if I am by water with a book, a glass of wine and a wedge of cheese!
So why is it that the 20 and 30 year olds of our time, do not want to read anymore? Whatever happened to the intrigue of characters in a story that you start to love and feel like they are like family by the time you finish the book? Are books being replaced by videos? I so hope not!
If we are at the point, in our younger generations that we have to make reading more fun and interactive, then why not introduce them to American Slide-Chart products. We create and produce all of our products that spin, slide or pop! Finding the answers is not only fun but also educational. Our products can be used in sales kits, direct mail, trade shows or simply drive potential buyers to a website.... READ MORE...
If Amazon is going to print a toy catalog, then print is far from dead! Did you know that 44% of customers visit a website, AFTER they have received a direct mail piece?!
Our team here at American Slide-Chart is passionate about our products! Our products are interactive and create pass along readership that boosts sales and the bottom line. Here are 3 direct mail pieces we created and produced, that hit it out of the ballpark!
Milk Carton Pop-up. Mailed flat in an envelope and when the user opened the envelope, a rubber band activated milk carton popped up into their hands! Included a die cut hole for a straw or pencil. Coming from The American Dairy Association, this pop-up advised the right degree to keep milk cold in a fun way!
Slide-Chart with Flaps. This piece was created by the National Association of Home Builders to i... READ MORE...
I have a niece that goes away to camp every summer. This year instead of sending her simple postcards, I decided to create a few pop-ups to send.
I created this double polyhedron (based loosely on my Kerywn Pop-Up I created for Svengoolie) and turned it into a giraffe. My niece Holly loves giraffes and wrote me to comment on it.
It's always nice to think you look cool in the eyes of your brother's kids!... READ MORE...
A slide-chart is a hand-held device, usually of paper, cardboard, or plastic, for conducting simple calculations or looking up information. A circular slide chart is sometimes referred to as a wheel chart or volvelle.
BUT there is so much more to what we do here at American/Perrygraf! Here’s a little glossary of the terms we use.
Fold and Glue: A slide-chart that is folded book style. It incorporates a glue flap to close the chart up and has die-cut windows to set/read hidden data.
Example: Kimberly Clark
Build Up: A slide-chart that is held together with grommets (sometimes called eyelets). As opposed to being book style, this is more along the lines of sandwich style. The slide inside the chart runs along strips which are called runners.
Double or multiple Pocket Fo... READ MORE...
We love packaging and paper! We offer different options for printing, finishes, and dimensional formats.
See why we still need creative printing and packaging at How Life Unfolds.
... READ MORE...
Svengoolie has been a horror movie host for numerous years in the Chicago area. Every week he shows movies with his own style of humor which has attracted fans from all over the country. Since he is based in our area, one of our employees presented him with a pop-up fashioned after his wise-cracking side-kick Kerwyn.
"I've been a fan of Svengoolie's since I was in high school in the early 80's. I have done computer drawings of him and I thought how much fun it would be to create a pop-up out of his chicken buddy Kerwyn" ~ Nanette
We were thrilled that he featured the pop-up on his show. States Nanette "I always watch and record so I was excited that he showed my Kerywn on the air!"
Svengoolie can be found on MeTV all over the country.
... READ MORE...
Slide Rules are computing devices that would appear to be multiple rulers working together. In their most basic form, they multiply two numbers by sliding in relation to each other until desired numbers are lined up. They are utilized to do speedy routine mathematical work, in a variety of conditions.
If you looked under the experience section of Slide Rule’s resume you would find: landed astronauts on the Moon (1), aided bombardiers and navigators during World War II; calculated fuel usage and altitude for U.S. Navy aircraft ranges; consulted with engineers to construct the Empire State Building, Hoover Dam, and the curves of the Golden Gate Bridge. (2)
Still making an impact today, American Slide-Chart / Perrygraf produces slide charts, devices that operate on the principle of a slide rule. We have produced charts that aid in fighting fir... READ MORE...
It’s no secret that our Pop-Up Cubes deliver an attention grabbing POP when pulled from their envelopes. Now you can keep that attention by adding an interactive element. We have equipped our rubber band activated Pop-Up Cubes with doors.
The 4-Door Cube is a one of a kind marketing tool that intrigues your audience. Doors pique curiosity while providing extra space for content. They are designed to draw recipients in to reveal your hidden message.
Each panel of the 4-Door Cube can be customized with images, text, and designs. The doors can be perforated for removal. Connect your digital media to the piece by incorporating QR codes.
The 4-Door In Action
Our team works with you to make your idea come to life.Take a look at how these brands used the 4-Door to communicate with customers in a new way.
Ocean Mist ... READ MORE...
Poring over catalog pages, looking for an item that has all the required features and specifications needed, can be a frustrating and time-consuming activity. A Harvard Business Review study found that one of the most common consumer responses to excess information is to forego a purchase altogether.
Ordering charts can streamline product information, enabling companies to keep it simple and keep their customers. Our multiple slide format enables users to select desired features and specifications, yielding a quick and easy product number. By pulling each slide up or down until the desired choice appears in the appropriate window of the outer case results in a complete order number when the combined window copy is read from left to right.
So many product combinations, in so little space… Take a look at how these companies used the multi-slid... READ MORE...
Did you know Anorexia is the 3rd most common chronic illness among adolescents? That’s why the Something for Kelly Foundation is taking a different approach to the problem by empowering children ages 6-12 to take control of their predisposition to eating disorders.
The non-profit organization offers programs that teach children where food comes from and how to grow their own food. Additional education series explore the choices we can make in response to the messages conveyed in the media. Their programs aren’t just for kids. Parenting workshops are tailored for guidance in recognizing eating disorder behavior, including how to communicate with children to steer them in the right direction. Check out somethingforkelly.org to learn how to add these programs to your local elementary schools.
The Somethi... READ MORE...