Rand McNally started in Chicago as a small print shop. Eventually, it grew into the prestigious mapping company we know today. In the 1980s, the company created a spiral-bound, multiple-wheel chart called The Dist-O-Map, Automatic Mileage Dialer. By spinning the wheels with the corresponding maps inside, you were able to determine the mileage between cities. The back of the Dist-O-Map gave information about the new U.S Road Markers of that time.
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In the '40-'50s, stores advertised their prices using wheel charts. This Butternut wheel chart was a clever way to keep customers informed of the daily price of bread, which could fluctuate depending on factors such as the cost of wheat, transportation, and other expenses.
In the pre-digital age, advertisements like this helped consumers make decisions during weekly grocery shopping.
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Kellogg's in 1931 created a Wheel of Knowledge Chart that was used as a promotional piece. The user would choose their state. They then read the population, capital, principal river, and other information on that particular state. On the opposite side was promotional copy featuring the benefits of a good breakfast featuring Kellogg's cereal.
We wish we could send in two box tops and get a newer wheel.
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