L Avenue/Dux Snack Time is Movie Time
A cardboard envelope, designed to look like a bag of movie popcorn, with the Dux crackers logo, contains a coupon for the crackers, and a 3 inch Pop Up cube in matching movie-theme graphics, an “instant” win game piece. The ad copy, in both English and Spanish, promotes the company’s movie ticket giveaway—a gift from Dux salespeople to their retail vendors.
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