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Roma Rossa, a small importer of Italian pasta products, included this detachable meal planning wheel chart in an industry newsletter as a way to gain mindshare with U.S. consumers. Tear-out coupons were featured on the page, and the handy pull-out chart included mouthwatering meal planning ideas. Specific online keycodes next to each suggestion kept users coming back to the Roma Rossa web site for chef-inspired recipes and even more product savings.