Okay, you caught us: This wheel chart wasn’t actually used by a real customer. But our design team did develop it as a prototype that illustrates the integrative power of dimensional print. As you can see, the detachable guide pairs popular wine varietals with a range of complementary artisan cheeses, with a simple spin of the wheel. Since users tend to consult the wheel more than once, it’s a great way to integrate multiple touchpoints. Feature it in your chosen print publication along with coupons or other related content. Then use its time-tested staying power to drive customers online for complementary specials and connection-strengthening dialog.